Interviews: an in-depth method of gathering qualitative and quantitative
insights through one-on-one conversations.
Contextual inquiry: a semi-structured interview to obtain context of use. Users are observed while working in their natural environment.
Empathy map: a visual which maps out what the user(s) said, did, thought, and felt as well as their pains and gains.
Persona: a representation of behavior patterns or attitudes of the user; this can come in the form of provisional personas before research as well as a
hypothesis of who the audience may be.
Brainstorm: an activity that can be done individually and/or as a group to
generate and build ideas; some methods also include Crazy 8’s, Powers of Ten, etc.
SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse – these are 7 types of questions to prompt innovation on current products and solutions.
Wireframes: using sketches, these are digitized pages with key elements
Style guide/UI kit: a record of design elements and interactions such as
buttons, typography, color, navigation menus, etc.
Prototypes can be paper designs but are often wireframes with the help of
programs such as Invision, Marvel, or Adobe XD to include links and buttons.
Iterate and Repeat